Sony

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Sony Alpha 7 IV Full Frame Mirrorless Camera 33MP Real Time Autofocus Body Only

Sony Alpha 7 IV Full Frame Mirrorless Camera 33MP Real Time Autofocus Body Only

Alpha 7 IV full-frame hybrid camera ILCE-7M4

Standards redefined For a new generation of creators

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£2,400.00
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CENSONYILCE7M4

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Product Information

Basic has never been this good

With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.

Prepare to be inspired. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. 

Newly developed 33MP1 full-frame back-illuminated CMOS image sensor

Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction. 

Flagship-level image processing with BIONZ XR™

The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.

Higher resolution, better colour reproduction

The new 33MP1 image sensor and processing engine raise the bar for image quality

In addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures.

Quickly set the visual mood with ten Creative Look presets 

A selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.

10-bit HEIF3 still-image format for smooth gradations

Along with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. 

Up to 5.5-step4 shutter-speed compensation from the in-body stabilisation unit

The α7 IV's high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps3 of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0MP1 image sensor.

Improved Real-time Eye AF

Keeping the targeted eye in focus so you can concentrate on composition 

The high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen. 

4K 60p11 movies with smooth, natural-looking capture

It is now possible to record movies at up to 4K 60p11 with full pixel readout and without binning, taking advantage of the α7 IV's brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.

7K12 oversampling for beautifully expressive, richly detailed images

When recording 4K13 movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K13. Select the mode that best suits your purpose, and let the camera deliver.

High-performance ‘Active Mode’ image stabilisation

Reliable support for handheld movie shooting

Active Mode21 stabilisation for movie shooting is built on the camera's highly accurate stabilisation unit, gyro sensors and sophisticated algorithms. It precisely detects the required amount of compensation and applies stabilisation, providing stable 4K movie shooting22 without compromising the α7 IV's compact size and mobility. 

Specification

The latest sensor, processing engine, and AI-based autofocus work in tandem with cutting-edge still-photography and moviemaking technology to create a fresh, dynamic imaging experience. The α7 IV is the ideal hybrid, providing breathtaking still and movie imagery, along with flexible connectivity for on-the-spot transmission of your images.

  • Package dimensions    24.4 x 16.9 x 16.4 centimetres
  • Package Weight    1.47 Kilograms
  • Item dimensions L x W x H    13.1 x 9.6 x 7 centimetres
  • Item Weight    0.99 Kilograms
  • Brand    Sony
  • Colour    Black
  • Continuous shooting speed    10 fps
  • Has image stabilisation    Yes
  • ISO Range    50-204800
  • Memory Slots Available    2
  • Model year    2021
  • Plug profile    Sony
  • Part number    ILCE7M4B.CEC
  • Viewfinder Magnification    0.78x
  • Focus type    Auto Focus
  • Maximum shutter speed    1/8000 seconds
  • Style    Alpha 7 IV
  • Maximum Format Size    Full Frame
  • Effective still resolution    33 MP

What's Included

  • Body Only ILCE-7M4
  • Rechargeable Battery NP-FZ100
  • AC adaptor,Power cord
  • Shoulder strap
  • Body cap
  • Accessory shoe cap
  • Eyepiece cup
  • USB-A to USB-C cable (USB 3.2)

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